Hopefully you clicked the link. It goes to a number of videos that follow the process of pork production and the people behind it. I think it would be a benefit to the beef industry if we could figure out a way to do something similar. The public is several generations from the farm and most of their information comes from the media and people like Wayne Pacelle.
The best way to educate them is for them to see the ranches and ranches, feedlot and feedlot managers and maybe even the packing plants. If they get to meet the people and see through the barn door, they will have a better understanding of the people, animals and the process behind the food on their plate.
Until we get those done, no reason we can’t share the story. I’ll keep preaching the good word and I hope you do too.